PPC Client Case Study

The Challenge

As the world’s largest online multi-sports specialists, Pro:Direct Soccer needed a multilingual PPC agency that could deliver native campaigns across their top four foreign language websites: French, Spanish, Italian and German.

Our objective? To raise visibility for the brand in its international markets using the international expertise of our native-speaking PPC specialists.

We partnered
We deep dived their account audit
We confirmed our approach, their strategy & milestones
We got their account fundamentals RIGHT
We monitored and measured performance in line
with their objectives
We constantly optimised and got the most out of their investment
They GREW!
We continue to monitor and optimise


With over 230,000 products and four language accounts to consider, our first port of call was to meticulously research and identify the top performing products and sales locations, and prioritise those elements.

Once we had generated uniform campaign builds across all four language accounts, we then developed test Search and Shopping campaigns for popular products. This allowed us to collect initial data upon which to base our wider ad strategy and meet ROAS targets.

Remarketing strategies were then rolled out for previous website visitors, and we began monitoring and adjusting bids by age and gender to gain insight into core demographics and sales volumes. This allowed us to further develop our bidding strategy to complement overall targets.

The Results


Return on ad spend

181% total growth in
in ROAS across 4 sites


Increase in revenue

1099% total growth in
revenue across 4 sites

Huge sales growth

1099% total growth in
sales across 4 sites

I started working with Clickoo in 2014 in a previous role and have since hired them to work with Pro:Direct Sport. I can’t recommend them highly enough – the results they have delivered have been exceptional. They have always felt more like an extension to our team rather than an agency and their team is full of thoroughly great people.

Dan Bulman

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