Screwfix (IE)

PPC Client Case Study

The Challenge

As one of Europe’s largest supplier of trade tools and interior fittings, Screwfix Ireland needed an agency that could deliver PPC campaigns to match its extensive product catalogue and national reputation.

Its mission, and therefore our mission, was to drive higher sales volumes, reduce cost per conversion and increase average order value. And, with our extensive skills and knowledge, we knew we were the right agency for the job.

We partnered
We deep dived their account audit
We confirmed our approach, their strategy & milestones
We got their account fundamentals RIGHT
We monitored and measured performance in line
with their objectives
We constantly optimised and got the most out of their investment
They GREW!
We continue to monitor and optimise

The Solution

Our first port of call was to run a complete account restructure in order to reinforce paid search best practices and improve the efficiency of the account.

We then optimised the account based on conversions and ROI, which was essential to ensuring an increase in average order value over time.

We then took advantage of our Google Premier Partner status to effectively research, build and develop top quality paid search strategies to meet the brief set by Screwfix.

The Results


More conversions

52% increase in conversions
and 3% increase in average order value


Increase in revenue

57% increase in revenue
with just 3% increase in ad spend


Cheaper clicks

21% decrease in cost per clicks

Clickoo understood our goals clearly and if you look at our YoY ROAS you will see a huge growth which we’re incredibly grateful for and happy with. Its an impressive growth that was led by Callum, we were updated weekly on new approaches and tactics and they were always followed up on.

Richard Clarke, Search Manager, Screwfix

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