Leading the way on our French team are Bertrand and Alex.This dynamic duo will deliver truly ‘incroyable’ results on your French PPC campaigns.
Native Vs Fluent
Many people ask what is Clickoo’s secret, and it’s simple…We don’t just translate campaigns, we are ‘native’ which means we truly understand the cultural intricacies of your audience ; This crucial piece of any marketing strategy is overlooked far too often.
One piece of advice we would like you to take away from this video, whether you deliver your marketing in house, or are outsourcing to an agency, is to ensure that you do not underestimate the power of local knowledge. This is what will set you apart from the competition and something direct ‘translation’ simply can not do.
Bertrand’s Top Tip
The biggest mistake we see all too often is failing to acknowledge the French are very proud of their heritage, and this influences every aspect of their culture and ultimately, the cycle of consumer and buying habits. This is a fundamental foundation that is often overlooked, or much of the time impossible to deliver by the majority of in-house marketing departments and agencies.
For Example: they are notoriously cautious when buying online, and often favour trusted marketplaces such as Amazon, CDiscount & La Redoute – so ranking number #1 on Google AdWords is great, but do you have the supporting platforms built into a wholesome PPC strategy?