Want to reach your audience on a moreengaging , personal level? Let’s get visual.
Market trends show that more and more searchers are turning to YouTube to engage withtheir favourite brands. It is the world’s second largest search engine behind Google after all, so advertisers need to adapt their strategy to capitalise on these trends.
Video advertising allows you to connect and engage with your audience in a much morepersonal way than can be achieved through any other channel. 18-34 year-olds spending an average of 45 minutes per day watching videos, and actively seek out content like how-to videos, which brands can take advantage of and build into their activity.
YouTube is known to provide a 45% uplift in brand consideration, a 14% increase in brandfavourability and a 19% increase in purchase intent. Convinced already? We specialise in: