Global reach, with a local touch.

Highly targeted paid social campaigns, tailored to your audience.

Reach your target audience at every stage of their purchasing journey.

Convey your message visually using text, logos, animations, videos and images in different formats.

With a huge percentage of the global population using social media daily, your target audience are probably accessing social platforms on a regular basis.

Social adverts expose users to your brand’s personality and can drive awareness, consideration and action across the full user journey.

A variety of platforms and targeting strategies are available – we can be sure to reach your target audience with a message that generates results.

Social advertising is also incredibly cost effective, recording some of the most efficient cost per reach and result metrics in all of paid media.

Our approach

Audience Creation & Testing

Translating the key insights about your target audience into channel specific tactics. Understanding the strengths and weaknesses of each platform when building your paid media strategy is key!

Creative Analysis

An engaging creative strategy is critical when building a connection with your audience. On-going testing and improvement strategies form the backbone of a successful campaign.

Campaign Optimisation

Ensuring your campaigns are tuned correctly to allow all of the key elements to function at their maximum potential. Managing budgets, geo-targeting, ad scheduling, bidding strategies and much more are all a part of our managed service.

Platform Strategy

Even the greatest creative and audience strategies are wasted if your audience doesn’t use the platforms you have chosen. Once we have built a picture of who your audience is, we decide where is best to connect with them. Platform preferences vary from market to market, and territory to territory so understanding which ones your audience is using plays a major part in the success of your campaigns.

Our Platforms

Facebook

As the largest global social media channel with 2+ billion active monthly users and ever-expanding targeting capabilities, Facebook’s reach is second to none. But this also means there’s substantial potential for ineffective advertising. Bring together technological intelligence with commercial acumen and engaging creative, and you sidestep this pitfall.

Twitter

This long-standing platform is still fantastic for growing businesses, with 330 million monthly active users and 500+ million tweets sent every day. It also produces an extremely high engagement rate of 1-3%. Get the most from its advertising abilities as the go-to place for both local and international updates.

Instagram

Instagram is the perfect place to start a conversation. It has 500+ million daily active users, with 200+ million visiting at least one business profile. Combine this with an incredible visual focus, Facebook’s advanced targeting system, in-platform shopping capabilities, and the rise of influencers as an alternative creative means for advertising, and it offers unparalleled opportunities.

This channel is home to 650 million professionals, approximately 61 million senior-level influencers, and 40 million active decision-makers. With a suite of targeting powers which home in on both standard demographic information and professional details, it’s the channel for B2B lead generation. LinkedIn users have twice the purchase influence compared to the average online audience.

Snapchat

With 300+ million monthly users, and as high as 50% penetration amid mobile users in some territories, Snapchat empowers you to reach an immense number of the highly engaged millennial and Gen Z audience. And it’s these users who are the most likely to perform the majority of their research and purchases on the web.

YouTube

YouTube is irreplaceable in a holistic paid media strategy. It’s the largest online video platform, with frequent active user figures close to Facebook. 80% of users watch YouTube videos related to a product during the purchase journey. With nearly 5+ billion videos watched on a daily basis, you’ll be able to advertise to an incredibly vast, engaged audience.

320 million active users and 28% year-on-year global growth makes Pinterest an up-and-coming platform that you really can’t afford to miss out on. It’s extremely popular in the US, and reaches 83% of females aged 25-34 – a fantastic opportunity, given that this group makes 80% of the decisions in US households.

Want to expose the full capabilities of paid social for your brand? Partner with us to get these platforms working for you.

TikTok

One of the fastest growing social media platforms in the world, this relative newcomer already boasts over 800 million users.

Users average nearly an hour a day of usage time, and with a quickly developing advertising capability this is a social media platform many brands can’t afford to leave out of their paid media stack.

Take your approach to paid social
to the next level

Book a social media consultation

Photo of Gareth, Head of Paid Media at Clickoo

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