Strategies built for paid media success.

Secure your brands growth with a
data led strategy.

We build your paid media strategy from the top down around your business goals.

We take market-specific insights and craft them into a bespoke paid media strategy, we don’t believe in a one-size-fits-all approach to your campaigns.

When Sun Tzu said, “Tactics without strategy is the noise before defeat” he probably wasn’t describing the most effective approach to paid media campaigns. But we believe the words still ring true all the same.

Our strategists use years of paid media experience to make the second stage of our paid media process possible; Turning market and audience insights from our trusted data partners into a paid media strategy tailored specifically to achieving your goals.

Our process of paid media localisation

The power of insights

Opportunities & Threats

By combining our market insights with detailed fact-finding discussions about your business during the on-boarding process, our strategists develop a clear picture of what the major opportunities and threats are to your business in your chosen markets.

Digital Objectives

We work with your internal team to gain an in-depth understanding of your business, and marketing objectives and convert them into actionable digital strategies.

KPIs

Monitoring and adjusting our day-to-day optimisation activities depending on our trajectory towards achieving your objectives is reliant on setting accurate, and relevant KPIs.

Our strategists will work with you to find platform specific KPIs that are aligned with your overall objectives, and set up live dashboards for you to monitor performance with up-to-the-minute information.

Messaging

Every market responds differently to communication. Germany for example, generally prefers a more formal tone, but appreciates a succinct and to the point message.

Some markets like Australia, or the United States tend towards a key message that suggests benefit to the individual, whereas others like Portugal, or Greece prefer a message that accentuates a benefit from the perspective of their broader social group.

Channels

By understanding how audiences behave online in different countries across the globe we’re well equipped to select the best channels to reach your target audience.

Milestones

In order to keep track of our progress towards achieving your goals in the medium term, our paid media strategists will set out a key review dates calendar. This gives us an opportunity to evaluate broader elements of your paid media strategy and adjust accordingly.

Want a strategy for paid media success?

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Photo of Gareth, Head of Paid Media at Clickoo