So it’s not hard to see why video is becoming an incredibly powerful weapon in the digital marketing arsenal.
In fact, YouTube reaches more than 80% of 15-25 year olds in some markets and more than half of overall users visit the platform daily.
Combine that nearly unmatched reach, with the powerful targeting tools of the Google Ads platform and the performance of YouTube campaigns can quickly begin to outweigh the initial costs associated with producing video creative.
In order to effectively showcase your brand to the right audiences, first we work to better understand who they are. This is an important stage, as it allows us to more effectively choose targeting methods and associated interests which your potential customer might have.
After we’ve worked to understand your audience, and their interests we translate that into platform specific targeting criteria.
With platforms like YouTube offering a wide variety of different targeting methods, it’s important to know the strengths and weaknesses of each method when choosing your approach.
Matching the right creative with the audiences available ensures maximum engagement from your audience. YouTube features 6 primary video ad formats, so choosing the right one to suit your budgets and objectives can be make or break.
Understanding the different video campaign types is critical if you want to align your campaign results with your wider digital objectives.
By identifying and segmenting our audiences into suitable categories, we can control our budgets to maximise results from the investment.
We can deliver more services through our network of hand-picked partner agencies.