Creating an international persona

Understanding the nuances of audiences in different markets is the key to success when growing globally.

Request your guide

About The Guide

When you think of marketing personas, your mind probably travels to classic demographic information such as age, gender and location. 

Whilst this is a good starting point, in today’s world of data led marketing, you can do so much more.

Traditional demographic based personas will help you to better target your audience – but they won’t do much in terms of allowing you to really understand their unique needs as a consumer. It’s this information that is key to connecting with audiences and creating a successful campaign.

Read Clickoo’s guide to creating an international persona to find out how to really connect with audiences, in any market.


As a multilingual paid media specialist, Clickoo has years of experience helping brands expand internationally. It’s this experience that helped us write this guide, to help you take the steps necessary to expand internationally and streamline your international growth.

We’ve worked with Clickoo for several years, they’ve helped us to launch into new destinations and grow our bookings in a competitive market with carefully managed paid media campaigns and really making an effort to understand our business and target audience. I would definitely recommend them as a paid media partner to grow your business.

Simon Whittle, Distant Journeys

The team at Clickoo advised on the best strategic approach to paid in order to achieve our goals, but also were transparent with what to expect along the way, I would have no hesitation at all in recommending the services of Clickoo to any friends or colleagues.

Jordan Stachini, Alliance Investments

Clickoo understood our goals clearly and if you look at our YoY ROAS you will see a huge growth which we're incredibly grateful for and happy with. Its an impressive growth that was led by Clickoo, we were updated regularly on new approaches and tactics and they were always followed up on.

Richard Clarke, Screwfix

About Clickoo

Clickoo were founded in 2009 with one primary goal, to help brands unlock to opportunities of borderless growth.

Clickoo specialise in paid media campaign planning & management services. We utilise platforms like Google ads, Facebook ads, LinkedIn, Instagram, Pinterest and more. Our multilingual team mean we can offer these campaigns in over 20 languages.

Our precisely tailored, strategic approach to campaigns ensures your campaigns consider the nuances of your customers and connect with them on a human level – wherever they are in the world.

Localisation is at the heart of what we do. Granular attention to detail allows you to cross boundaries and growth on a global scale.


Our unique approach of generating localised paid media strategies fuels our ability to communicate on a personal level in any market, and today our diverse team continue to connect brands with their audiences around the world.

Thibaut Poudou

Other guides from Clickoo

Advertising in Europe

Localised paid media