Looking to grow internationally?

Clickoo provide localised paid media services, for fast, effective growth in new markets.

Over a decade of experience in researching, planning and managing international paid media campaigns.

Paid media (often called PPC) is one of the fastest, and most effective methods of connecting with audiences in new markets.

Clickoo’s approach to growing brands is known as Localised Paid Media, which is founded around a 3 stage process of gathering insights, building a local market strategy and delivering campaigns via local market specialists.

Don’t fall into the trap of translated campaigns, take a localised approach to connecting with your audiences to achieve real international success.

We have developed our audience centric, localised approach to paid media over years of working with brands to expand internationally through paid media – leaning from the challenges faced when scaling into new markets.

Typically, the approach brands take when expanding their reach internationally (known as internationalisation) does include some form of localisation.

Commonly, the central focus of their localisation efforts is their website, updating the language and perhaps even changing colours and images to ensure a better experience for users from their new target market.

It’s a complex, and often lengthy process – but ultimately it’s worth it, as it’s widely known that a localised website drives better results because it allows the users that visit those pages to more effectively connect with the brand.

Unfortunately, that’s often as far as brands go – investing huge budgets into tailoring their websites to meet the needs of the local audience, but overlooking a key factor – Connecting with audiences before they visit the website.

Often the first resort of brands looking to drive traffic from a new market to their freshly localised website is to take a carbon copy of their current campaigns, and send them to a translation agency to be recreated in their target language.

However, campaigns that are simply translated often don’t hit the mark when it comes to expanding brands internationally and 9 out of 10 times, the translated campaigns don’t perform as well as the ones that were created for the original market.

Why? This approach of direct translation makes one fatal error: it assumes that the only difference between each market is language.

The result? Low advert engagement, increased click prices, poor conversion rates and ultimately a reduced ROI from their campaigns.

This means like localising your website, in order to drive the growth your brand desires – your whole approach to paid media needs to be built around a true understanding of what drives your audience to take action. If you need support with website localisation, payments, logistics or any of the other areas of internationalization,

speak with our partnerships team.

Recognised by the best

We’re proud to be recognised by Google as one of the few ‘International Growth Agencies’, able to support businesses looking to scale internationally.

Understanding your audience

Keywords

Audiences may search in different ways for products or services in your new markets, so you may need to use different keywords, not just translated versions of your current ones.

Messaging

Hundreds of variable factors influence buying behaviours across different markets. Getting the right results from paid media requires an understanding of what messaging will drive your new market to purchase.

Competition

Some markets have the same dominant brands globally, but many see a completely different competitive playing field from one country to another. Understanding and adapting your strategy to these competitors is key.

Tone

You may be familiar with the phrase ‘lost in translation’, well it applies to advertising internationally too. Different markets respond differently to tone, so choose your approach wisely, or risk rejection.

Culture

Cultural influences can vary hugely from one country to the next, and understanding the culture of a new market and how it might impact their buying behaviour can be a driving force in the success, or failure of your campaigns.

Platforms & Channels

Remember, Facebook may be your audiences favourite social media platform in your native market, but it might differ in other countries. Understanding where to connect with your audience is just as important as how you do it.

The 3-stage localised paid media process

We take a 3-stage approach to our localised approach to paid media.

This approach ensures that we curate a digital growth strategy for your brand that takes into consideration all of the nuances that make it unique. First, we gather insights from our world-class insights partners – building a thorough understanding of your audience and their behaviours. Second, we take that data and translate it into an actionable paid media strategy – tailoring our actions and investments to the goals of your brand. Finally we activate and continuously optimise your campaigns, driving highly targeted audiences to connect with your brand on a more human level.

Want to learn more about expanding into new markets? Read our guide

Internationalisation & Expanding into new markets

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