When you think of marketing personas, your mind probably travels to classic demographic information such as age, gender and location.
Whilst this is a good starting point, in today’s world of data led marketing, it’s very basic information. Yes, it will help you to better target your audience – but it won’t do much in terms of allowing you to really meet their unique needs as a consumer. And that’s what you want, because really knowing their needs is the only way to really connect with your audience.
Read Clickoo’s guide to creating an international persona to find out how to connect with audiences, in any market.
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