In the mid 2000’s, the technology fueled, data first advertising age we know today was still in its infancy.
Google had only recently become a publicly traded company, and Amazon prime had just delivered its first package. Steve Jobs was yet to reveal the iPhone, and the Google analytics platform as we know it today, didn’t exist.
As the decade progressed, our founder, Thibaut Poudou, working in a large media agency at the time, anticipated a shift in the digital advertising industry.
This shift was towards global digital advertising strategies, to meet the needs of a more connected, digital world.
Despite the explosion in popularity of global paid media advertising platforms like Google AdWords, the localised, multi-lingual campaigns needed to reach these ever-more connected global audiences were available only via a select few large media agencies.