PPC (Pay-Per-Click) advertising is one of the fastest ways to get your brand visible online to drive consumer awareness. It is often treated by some with hesitation as it is only recently that it has become more of a staple for business marketing strategies, and that is why we are here to help break down the barriers and show you the core benefits of PPC advertising.
So what exactly are the Top 10 benefits of PPC Advertising?
1. Visibility Within Hours
A good quality AdWords campaign can be set up usually within 72 hours (dependent upon size). For those of you who like things done efficiently you’re in luck, as you are then able to appear on the first page of Google pretty much right away!
2. Reduce Costs
Don’t hire an employee and pay for expensive technology when you can outsource to certified professionals who know the system inside out.
3. Supplement Your Reach
Diversify the marketing channels you appear on to provide a consistent presence regardless of where your consumers look for you – this will help to establish you as a true market leader and solidify your reputation.
4. Brand Booster
Extend the domination of your brand when people search for it by adding a PPC ad as a flagship. Not only will this deter competitors from advertising on your brand name, but it will also allow you to reinforce the legitimacy of your business.
5. Testing Flexibility
Whether you’re envisaging a change in messaging for your brand or just want to see what happens when you send traffic to 2 different landing pages, PPC advertising gives you the flexibility to test these before you roll out a new strategy across all of your marketing channels.
6. No Geographic Restrictions
A global strategy is extremely easy to achieve, as is a regional one. In just a few clicks we can get your ads appearing in foreign countries to supplement your global brand awareness and if necessary, we can do this in the native language of that country. We cater to multiple languages: English, French, German, Italian, Spanish, Dutch and Polish.
7. Cross-Device Targeting
We have shifted towards a world where a consumer’s online presence now spans multiple devices with different trends emerging depending upon which device is being used. PPC allows you to customise messaging and strategy according to which device a consumer is using.
8. Competitor Insights
One of the most crucial benefits of PPC (that is surprisingly often overlooked) is the ability to see what your competitors are doing and how much web traffic you share. This vital information will allow you to gauge how you compare with your competitors and regularly adjust your messaging to stay one step ahead.
9. Expert Marketing Advice
Our Google Certified AdWords experts are marketing professionals from various backgrounds who can also give you the best advice on landing page optimisation, website content and more!
10. You Only Pay When Someone Clicks
A great financial benefit of PPC is that you can still show your brand in front of a potential buyer and, if they don’t click, you don’t even have to pay for it!
How do I get the ball rolling?
If you’d like to chat to one of our experts about the benefits of PPC then we would encourage you to fill in our contact form or just give us a quick call to let us know you’re interested. Be sure to check out the latest on our AdWords offers too! You can see more about those nifty things here.