Google AdWords Shopping Ads Explained

Posted by TP 30th May 2014 News and culture

News and culture

What are Google Shopping Ads?

Google shopping ads are an absolute must-have for any e-commerce website using AdWords. Why is this?

They allow images of your products and their prices to be displayed on the first page of Google! Check out this example:

Google Shopping Ad Example


If you know that your products are competitively priced and you have eye-catching images of them then this is the best way to show them off! This is especially important as Google has recently announced that soon Shopping Ads will take priority over standard text ads!

How do Google Shopping Ads work?

If you are an AdWords advertiser then you can use a Google Merchant Centre account to enable your Shopping campaign. A Merchant Centre account uses a live feed of all of your online products to ensure they appear on the first page of Google when a related search occurs.


How much do Google Shopping Ads cost?

Shopping Ads work on a cost per click basis, where you set the maximum bid that you would be willing to pay. As such, the key idea with Shopping ads is that you have a competitive product that can outshine the others. As with any AdWords campaign you will need to assign a daily budget to your Shopping campaign, dependent upon the average cost per click for your industry.

Can you set up my Google Shopping Ads campaign?

Yes, we’d love to! As long you have a feed in a Google Merchant centre account ready to go, we can set up the shopping campaigns for you in a flash! You don’t even need to have an AdWords account already – in fact – for any business setting up a new account we can offer £150 FREE credit if you spend £150 in one month! So don’t delay, get in touch with us to start giving your products the attention that they deserve.

Ready to uncover growth opportunities? Speak to Clickoo.

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