So what is happening to mobile-friendly websites?
Google is implementing a change to how we find and view services and businesses on Google Search. From the 21st April 2015, Google will be prioritising mobile-friendly websites in the organic search results.
What does this mean?
This means that if you do not have a mobile-friendly website then you risk dropping quite considerably in the search results, potentially undoing a lot of hard SEO work! Google has been pushing mobile for a while now, and as a Google Partner agency they always provide us with stats and metrics to prove the benefit of a mobile-friendly website to commercial success online.
I don’t have a mobile-friendly website – what do I do?
Quite simply, you will need to look at making your site more accessible to mobile users. As Google is the most used search engine in the world, the visibility of your website may be negatively affected. Google do have various tools available to help you assess the viability of your website on mobile devices :
Who can help me set up a mobile-friendly website?
As PPC Specialists we do not do any website design or creation. However, we get these insights from Google that we want to share with everybody! If you do not have an in-house team or an independent website design agency you may want to start looking for one! Most website design agencies will be very well versed in creating a mobile-friendly website.