Website Call Conversions Introduced

TP

Posted by TP 29th August 2014 News and culture

News and culture

What are Website Call Conversions?

Website call conversions are a brand new tool introduced to AdWords in order to track and measure calls that are the result of a click on your Google AdWords ads.

This is extremely important to track as Google have recently determined that

seventy percent of all mobile searchers have called a business directly from search ads

How do Website Call Conversions work?

Google will dynamically insert a forwarding number on to your website. This means that, irrespective of whether a lead comes from a direct click or a follow up call, your AdWords account will show precisely which keyword drove that conversion and which ad they saw! This feature allows you to see where your leads are coming from with more precision and get a clearer picture of how much AdWords is contributing to your call volume.

A unique number is generated for each AdWords click, and is retained for 90 days to ensure that there is enough lead time for people to have made a decision to call your business.

How do I implement Website Call Conversions?

As with features such as remarketing and normal conversion tracking, we can generate a small piece of code in order to track website call conversions. This small piece of code will need to be inserted in the HTML code of your website.

Are Website Call Conversions customisable?

Stylistically speaking, your phone number is fully customisable, ensuring you can align with the branding and theme of your website by customising the font, colour and size.

Can you help me set Website Call Conversions up?

Of course! Feel free to give us a call or fill in our enquiry form if you’re a bit tied up and we’ll get back to you with how we can help.

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